2025 RETAIL AND CONSUMER GOODS ANALYTICS STUDY

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The Consumer Goods Technology (CGT) annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytics maturity.

Analytics is poised to help drive the consumer goods and retailing industries forward in the coming year, thanks to its ability to help companies make better decisions, cut costs, and boost efficiencies while also reaching consumers in new ways.

The 2025 study identifies key trends in their analytics and artificial intelligence (AI) investments, opportunities, and challenges to provide context for the current use and potential future of analytics for consumer brands and retailers.

Some of the highlights of the study include:

• 31% of consumer goods companies (CGs) spend less than 5% of their IT budget on analytics
• Areas that are lagging in analytics maturity for CGs include personalization and in-store analytics, space planning and retail media, and omnichannel/digital commerce
• 51% of CGs see their primary challenge as an inability to integrate data from
  multiple sources
• CGs continue to harness AI/machine learning primarily for marketing and promotion
  campaign planning, and 27% are using it for demand planning and forecasting

Download the free study now and learn where your company ranks among the industry’s leaders!